Not long ago, I asked a Sacramento wine merchant what moves millennials to ask for a particular bottle when they wander into his shop.
“Podcasts,” he said without a moment’s hesitation. This was new. In the past when I asked merchants why customers sought specific wines, their answers ran to the usual suspects – they’d had the wine at a dinner party or restaurant and wanted it again, they’d read of the wine in a magazine article or newspaper column, they’d tasted the wine while exploring a wine region.
“What podcasts?” I asked. READ MORE…