The Launch Of Vivino Market Could Herald A New Era In Wine Buying
Big data has come to wine, and consumers, it seems, are set to benefit. After a month in beta, the Vivino Market formally launched last week, offering wine-lovers the same sort of customized recommendations that “brands like Netflix and Amazon are also using,” noted Vivino CEO and Founder Heini Zachariassen in an email, citing what he called “community powered e-commerce for personalized recommendations.” READ MORE…