“Building a wine collection requires personal perspective. While there are certainly consumers with investment-centered collections, the average American doesn’t necessarily start with that goal in mind. Many of us begin in earnest, with an enjoyment for drinking wine that evolves into something more: a selection of carefully chosen favorites, some to drink now, some to drink later. From millennials to retirees, shifting values among wine-drinking Americans encourage access to collectible wines, opening the hobby to a wider range of people.” 😇😎😊