I was at a dinner party recently where the host had graciously pulled out a $100 Napa Valley cabernet, but a $10 bottle of wine stole the show. It talked to us, literally.
Treasury Wine Estates (TWE) is the first to create “talking wine labels” to stand out from the hundreds of brands cluttering the shelves of massive retailers. It works simply. Customers download an app to their smartphones, hold it up to the label, and watch it come alive as the person on the label begins to speak. READ MORE…