With so much attention on Mendoza and Malbec, how can Salta and Cafayate get any attention

“With so much attention on Mendoza and Malbec,
how can Salta and Cafayate get any attention? From
Torrontés… it’s the quintessential grape of Salta, and
it thrives at the high altitudes of Cafayate. The town
of Cafayate is at 5,500’ elevation with vineyards
extending up the sides of the valley floor into the
foothills with elevations exceeding 6,500’. Salta is
the highest wine growing region in the world with
vineyards as high as 10,000’ elevation.”